Employers Are Looking for ‘Influencers’ Within Their Own Ranks

By Amy Merrick On August 19th, a video appeared on the Macy’s website. It opens with a light-flooded room, in which a young woman sits in front of a mirror. “Macy’s” is spelled out on the wall in gold, glittering cardboard letters attached to a string with clothespins, like decorations at a child’s birthday party. The woman—Isabel Campbell, … Read more

Video Is The Holy Grail Of Influencer Marketing

By Greg Shepard It should be entirely unsurprising to anyone who has spent even the smallest amount of time in the marketing space that video is big — really, really big. Couple that with the concurrent explosive growth in content and influencer marketing, and you’ve got a trifecta of awesome for any brand looking to connect … Read more