Amazon Embraces Video Commerce

By Matt Babineau Amazon definitely knows a thing or two about eCommerce. So, when Amazon changes its eCommerce strategy, everyone should pay very close attention. Recently, Amazon made a major improvement to its online shopping experience. User-generated product videos (both review videos and demo videos) are now displayed directly on product pages. This gives customers the … Read more

Leveraging TV Pages for Paid Social Media Campaigns

So, you’re running paid social media campaigns but not sending the traffic to your TV Pages – well, you’re missing out on a significant increase in conversions.  A TV Page is the perfect landing page for your paid social media campaign.  We don’t make that claim lightly. We have the statistics to back it up! Here … Read more

Study: Mobile Video Ads With Interactive Calls-To-Action Deliver Better Results

By Alex Weprin Not all mobile video ads are created equal. Mobile video ads that are interactive and “shoppable” are more effective at capturing user attention and generating brand lift, according to a new study from Interactive Advertising Bureau and its Digital Video Center for Excellence. The IAB study, “The Interactive Ad Effect: CTAs in Mobile … Read more