Influencers Are Taking Over Retail

By Amberly Dressler DRESSLERFrom children’s bows with JoJo to championship belts with Kevin Hart, influencer marketing dominated retail success stories at Shoptalk in Las Vegas – and for good reason. Data indicates that seven of the 12 most sought-after features on a retailer’s website include a tie to real-life product use including (in order of highest … Read more

Amazon’s video strategy: blending commerce and content so Prime members spend more

Amazon has been a disruptive force in almost every industry that it has touched. With Amazon’s recent Prime Video spending, it looks like the media industry will be no exception. Unlike broadcast TV or streaming media such as Netflix or HBO, Amazon can natively blend commerce and content, selling its merchandise directly in-line with its video … Read more