‘Believe in the brand’: Kellogg’s is now using influencers like creative agencies
Kellogg’s Is Starting to Treat Influencers like Brand Ambassadors. Rather than pick influencers based on their reach and negotiate contracts on a per-campaign basis, the CPG manufacturer wants influencers who are genuine fans of its brands and are open to longer-term relationships. When British endurance athlete and blogger Sophie Radcliffe completed the Manchester Run race … Read more