Kellogg’s Is Starting to Treat Influencers like Brand Ambassadors. Rather than pick influencers based on their reach and negotiate contracts on a per-campaign basis, the CPG manufacturer wants influencers who are genuine fans of its brands and are open to longer-term relationships. When British endurance athlete and blogger Sophie Radcliffe completed the Manchester Run race … Read more
Rapid creation of engaging and high converting content is one of the main benefits of hiring niche influencers. They work around the clock to build relationships with the communities, so they know how to speak to their followers and have gained their trust. Before incorporating influencer content on your site, it’s important to plan out … Read more
By Daniela Wei & Shelly Banjo When Shanghai university student Milky Guan buys cosmetics, she isn’t impressed by beauty stores and big name brands. Instead, the 20-year-old relies on a Chinese social media shopping website called Xiaohongshu, or Little Red Book, to figure out what’s hot and what’s not. On Xiaohongshu, Guan follows a popular online beauty … Read more
