After reality television transformed Average Joes into overnight celebrities and social media took over phones, very few people were surprised by the rise of influencers. As lifestyle entrepreneurs, house flippers and motivational speakers took the stage next to the Kardashians, people took for granted that “non-famous” people would start selling them on a new way … Read more
Macy’s Leads Influencer Marketing with Brand Ambassadors. Background Modern consumers today are savvy and make purchase decisions based on recommendations from friends, family, and influencers. Knowing this, Macy’s created Style Crew, an employee-based influencer program that taps Macy’s own network of style-obsessed colleagues who share their favorite looks, beauty and home through their social media … Read more
By next year, influencer marketing is forecasted to be a $10 billion industry, yet brands are still learning how to effectively work with influencers. Measuring results and balancing branding and customer acquisition continue to be hurdles that many brands are striving to overcome. To date, many influencer successes have come from companies that have come of … Read more
Amazon is hoping social media influencers can help it sell more fashion. On Wednesday, the company launched its first fashion collection created by a social-media influencer — Paola Alberdi, a stylist with 1 million followers on Instagram. The collection includes dresses, blouses and other clothing items that will only be available on the Amazon app and website for 30 … Read more
Are you attending eTail West? If so, stop by the TVPage booth (the Barista Lounge) for an espresso or latte, and a chance to win a set of Apple Airpods Pro! To enter, simply drop off your business card at our booth prior to the raffle. We’re located in the center of the conference hall. In … Read more
The one-stop-shop for all your e-retail needs, IRCE 2019 will take place in the world-class city of Chicago, June 25th – 28th, at McCormick Place South. A unique conference that offers everything from strategic educational workshops, to networking opportunities galore. IRCE is designed to help keep you up to date with the latest trends in … Read more
