P&G, L’ORÉAL AND CLOROX LEAD THE NEW WAVE OF INFLUENCER MARKETING

Influencer marketing is fast moving from experiment to staple status in budgets. Just how large is still hard to verify. Regardless, influencer marketing is clearly here to stay, and brands—including giants like Procter & Gamble, Clorox and L’Oréal—are investing more because of evidence that it may work better than conventional ad creative.  The new quarterly trend … Read more