Influencers are Ads. Ambassadors are Salespeople.

By Allon Caidar, CEO & Co-Founder, TVPage  Influencer marketing is nothing new. It has been around for years and many brands have tapped into celebrities – actors, musicians, athletes – to help better sell their products. And while many brands are still chasing that traditional presence to help amass large followings, there’s a new kind … Read more

TVPage Brings Online Live Shopping Feature to Retail and Esports

Original Source: MarTech TVPage, the company that powers virtual brand ambassador storefronts for e-commerce, is bringing a live shopping capability to its Storefront app. A new virtual selling app for retail e-commerce and gaming, the Storefront app allows online content creators to become brand ambassadors and virtual sales associates for major participating brands while earning a … Read more

Macy’s expands Style Crew ambassador program beyond its own employees

Original Article Source: MobileMarketing Macy’s employees in 2018, to anyone passionate about fashion and beauty. Macy’s Style Crew enables style influencers to become brand ambassadors by creating and sharing authentic and engaging shoppable videos and images on personalized Video Storefronts on macys.com and across social media.  The program allows style-obsessed, social-savvy shoppers to share their … Read more

Macy’s Vastly Democratizes ‘Style Crew’ Influencer Program

Original Article Source: tubefilter Department store Macy’s has announced today a vast democratization of its influencer program, Style Crew. Macy’s is making the push amid the ongoing coronavirus pandemic, which has nationally bolstered the desire for online shopping. Style Crew, which launched in 2018 and was formerly only available to Macy’s employees, is now open for anyone to apply. … Read more

Macy’s Expands Style Crew Ambassador Program to Fashionistas Nationwide

Calling all fashion lovers! Macy’s is expanding its exclusive online Style Crew ambassador program to trendsetters across the country. Launched with Macy’s employees in 2018, Style Crew is now open to anyone passionate about fashion and beauty. Macy’s Style Crew empowers style influencers to become brand ambassadors by creating and sharing authentic and engaging shoppable … Read more

Macy’s Doubles Down on Social Commerce

Original Article Source: Glossy As beleaguered department stores search for new ways to drive e-commerce sales, Macy’s is expanding its online ambassador program to grow its capture of social shopping.  On Tuesday, the retailer opened up its Style Crew ambassador program to applicants from outside the company. Applicants who are selected as online ambassadors can promote Macy’s … Read more