Why Shoppable Videos and Images Will Enhance Your E-commerce Strategy in 2021

There has never been a better time to boost consumer engagement with video marketing. In fact, a recent report stated that video consumption has increased by 120% during COVID-19, highlighting the importance for businesses to stay ahead of the latest trends and create a strong video marketing strategy. Today, more and more companies are buying … Read more

The Importance Of Influencer Marketing In The ‘New Normal’ Digital Sphere

There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. As both brands and consumers adjust to this “new normal” and become ever more confident online, 2021 will take no prisoners in the digital sphere. The 2020 global lockdowns were an overdue catalyst for … Read more

Shopatainment: Video Shopping as Entertainment

We all shop for different reasons. We shop out of necessity and utility, of course. But for some of us, shopping also evokes joy, comfort, validation, even stress relief. And increasingly, I believe we’ll shop as a form of entertainment. While this motivation may be latent—even subconscious, for most—in the U.S., it’s an economic driver … Read more

Signet Jewelers and TVPage

The Power of Bringing In-Store Associates into the Online Store. Background Signet Jewelers is the world’s largest retailer of diamond jewelry. Signet operates over 3,200 stores under the name brands of Kay Jewelers, Zales, Jared, The Galleria Of Jewelry, H.Samuel, Ernest Jones, Peoples, Piercing Pagoda, and JamesAllen. Expressing romance and appreciation through bridal jewelry and … Read more