Gen Z And The Rise Of Social Commerce

Social Commerce

Gen Z refers to anyone who was born between 1997 and 2012. The oldest of this generation are now young adults in their early 20s, who are coming of age and entering the business world. They are the first generation of true Digital Natives. They’ve never known a time when ordering takeout online, sending WhatsApp messages … Read more

9 Social Media Trends Marketers Should Watch in 2021

Over the past year, we’ve seen a shift in the way brands promote their products or services on social media.  And, as social media popularity continues to grow — we reached over 3.6 billion social media users globally in 2020 — brands aren’t just wondering how they’ll engage huge social media audiences next year. They’re also asking, “What social … Read more

12 Methods To Accurately Measure The ROI Of Influencer Marketing

While modern influencer marketing has the potential to expose a company’s offerings to a broader range of target audiences, it is often difficult to accurately quantify the actual impact. Even knowing what metrics to track can be a challenge, as influencers may use multiple channels and innovative models to promote a brand.  Here, 12 leaders … Read more