Gen Z refers to anyone who was born between 1997 and 2012. The oldest of this generation are now young adults in their early 20s, who are coming of age and entering the business world. They are the first generation of true Digital Natives. They’ve never known a time when ordering takeout online, sending WhatsApp messages … Read more
Over the past year, we’ve seen a shift in the way brands promote their products or services on social media. And, as social media popularity continues to grow — we reached over 3.6 billion social media users globally in 2020 — brands aren’t just wondering how they’ll engage huge social media audiences next year. They’re also asking, “What social … Read more
While modern influencer marketing has the potential to expose a company’s offerings to a broader range of target audiences, it is often difficult to accurately quantify the actual impact. Even knowing what metrics to track can be a challenge, as influencers may use multiple channels and innovative models to promote a brand. Here, 12 leaders … Read more
The digital age has created more savvy consumers, and the barrage of advertising on top of the plenitude of content online can be a lot. Many consumers have learned to hide ads or they simply scroll past them to their content of choice. Most business owners know that digital marketing is a crucial part of … Read more
