Month: July 2021

Influence is a three syllable word with a hundred definitions. Depending on the context and where, when, and whom you ask, the term can be a noun, a verb, or quickly modified into an adjective. For Dale Carnegie, influence was a skill you used to win friends; for the stars of Hollywood’s golden age, influence … Read more

Consumers across the globe have missed the in-person shopping experience. As restrictions are lifted and physical stores reopen, brands must prepare for the rise of the ‘revenge shopper’. After spending the best part of a year indoors, revenge shoppers want to make up for all that time they lost. These people are increasing their spending, … Read more

Last summer, Tucker Schreiber, a 28-year-old co-founder of a start-up called Combo that was building a video editing platform, noticed a lot more emails in his inbox. Though his company had no employees and no products, and hadn’t even said it was looking for money, investors were sending him a stream of messages. “I started getting five … Read more

The business of influence has always shaped the way we interact with the world. Historically, it permeated our society with celebrities or people with inherent money and power. Take Rihanna and Beyoncé — both began as famous singers who leveraged their names and brands to introduce companies like Fenty and Ivy Park. Since then, they’ve … Read more

Influencer marketing was worth $1.7 billion in 2016. This year, it is expected to reach $13.8 billion. That’s considerable growth. We witnessed a seismic shift in marketing capabilities when the pandemic first hit. Physical stores shut down, and suddenly brand marketers were unable to execute pre-planned above-the-line campaigns the way they thought they’d be able … Read more