Getting ready for consumer revenge shopping with Influencer marketing

Consumers across the globe have missed the in-person shopping experience. As restrictions are lifted and physical stores reopen, brands must prepare for the rise of the ‘revenge shopper’. After spending the best part of a year indoors, revenge shoppers want to make up for all that time they lost. These people are increasing their spending, … Read more

Hello, Content Creators. Silicon Valley’s Investors Want to Meet You.

Last summer, Tucker Schreiber, a 28-year-old co-founder of a start-up called Combo that was building a video editing platform, noticed a lot more emails in his inbox. Though his company had no employees and no products, and hadn’t even said it was looking for money, investors were sending him a stream of messages. “I started getting five … Read more

From Influencer To Empire: The Evolving Business Of The Creator Economy

The business of influence has always shaped the way we interact with the world. Historically, it permeated our society with celebrities or people with inherent money and power. Take Rihanna and Beyoncé — both began as famous singers who leveraged their names and brands to introduce companies like Fenty and Ivy Park. Since then, they’ve … Read more

How Will Brands Shape Their Influencer Marketing Strategy In Line with Lockdown Lifting?

Influencer marketing was worth $1.7 billion in 2016. This year, it is expected to reach $13.8 billion. That’s considerable growth. We witnessed a seismic shift in marketing capabilities when the pandemic first hit. Physical stores shut down, and suddenly brand marketers were unable to execute pre-planned above-the-line campaigns the way they thought they’d be able … Read more