Influencers have taken over the way companies view marketing. In a recent Forbes article, Why Is Influencer Marketing Such A Big Deal Right Now?, 93% of marketers say they’ve used influencer partnerships in their mix. And, unsurprisingly, the same article notes that 92% of consumers surveyed for a Nielsen’s Consumer Trust Index say they trust … Read more
Trust is a key element in the success of authentic influencer marketing partnerships. After all, that’s why it works. Consumers today are wary of overly “salesy” pitches. They’d much rather hear from a peer or someone they admire, which is why authentic influencers are so popular. Authentic and relatable influencers are generally accessible to all … Read more
There are a lot of articles out there that talk about multiple ways to gauge ROI on influencer marketing spend and efforts. For example, Social Media Week covered 4 ways to measure influencer marketing. Many experts (like Social Media Week) focus on social media engagement and vanity metrics, like likes and shares, to measure a … Read more
Influencer marketing is a fast-growing part of many brands’ marketing mix, but success metrics have yet to become as sophisticated as other channels. Oftentimes, the nebulous data reported from influencer campaigns requires a lot more work for the marketer. However, there are important ways to measure a well-executed, rewarding influencer campaign that don’t solely have … Read more
Did you know that most influencer marketing campaigns rely on third-party tracking in determining ROI? Here’s an example: let’s say you partner with an influencer to promote your skincare products. They post within their own social channels and push people to a link (often with a promo code) that attributes them as the source. You, … Read more
You’ve probably already figured out that the influencer today is what the billboard was 15 years ago. If your brand didn’t have a presence in a prime location back then, it was nearly impossible to stand out and make an impact. The same goes with the newest marketing channel: influencers. There is no doubt it’s … Read more
