The most overlooked way to get more ROI out of your influencer marketing

Consistently, industry studies show influencers inspire a high level of trust thanks to their authentic approach to communication and relationship building. When done correctly, this can directly correlate to the ROI generated for brands who engage in influencer marketing as a channel. In fact, Forbes recently published an article sharing how e-commerce brands are leveraging … Read more

Will influencer marketing work for your ecommerce brand?

Investing in influencer marketing as a brand initiative can feel risky. There are many variables involved in partnering with creators – and many ways for it to fall apart if not done correctly. If you’re new to the world of influencer marketing, you may be wondering if it’s right for your ecommerce brand. After all, … Read more