Month: December 2021

By now, you’ve probably figured out that a crucial channel for your brand’s marketing spend is the influencer space.  Why?  Two out of three consumers trust social media influencers more than they do brand advertising. It turns out we trust people more than we trust companies. If you’re looking to get into influencer marketing in … Read more

As a marketer, the end of the year is when you’re reviewing what worked well for your business and what you’d like to do differently for the next year. One of the biggest areas smart brands are focusing is creator marketing. If you’re not familiar with the term “creator,” it’s a way certain influencers distinguish … Read more