News
September 19, 2017
3 Implications of Video Search Results in E-Commerce

As e-commerce grows, companies are being challenged to be seen in the saturated market while holding the attention of potential customers. With studies showing an average attention span of eight seconds, retailers must find a way to break through the noise. By providing e-commerce merchants with shoppable search results through video, the future of the digital marketplace is here.
E-commerce is swiftly leaving brick-and-mortar retail in the dust, while B-to-B e-commerce sales are projected to outgrow B-to-C sales by 2020. However, there are some aspects that are lost in the current era of online shopping, particularly when it comes to video integration. While more merchants are finding the value in moving from static images to video experiences, they lack the technology to keep shoppers on their sites to view these videos — losing out on a huge conversion potential.
The creation and use of shoppable video search results solves just that. With shoppable video results, merchants can now offer consumers the ability to access and watch video results from search functions within their own online store, instead of forcing consumers to head off their commerce site to YouTube. This is why industry innovation, such as the recently announced partnership between TVPage, the leading provider of cloud-based video technologies, and SLI Systems, a global provider of e-commerce search-based technologies, will continue to grow to enable online shoppers to find relevant videos through an intelligent and integrated video search solution delivered to retail web and mobile commerce experiences.
The ability to provide video search results within an online store offers merchants a real opportunity to obtain the kind of extended engagement and retention rates that are more commonly found on media sites such as YouTube. Serving product offerings while consumers watch videos directly converts newly founded engagement into an entirely open revenue channel which is why brands such as Ted Baker, Diesel, Bed, Bath & Beyond, and Burberry are now using video and shoppable search results.
With the introduction of shoppable video search results, retailers and consumers alike will see three key implications: