Allon Caidar Set to Speak @ eTail West 2018

The executives who oversee creative have the challenge of balancing brand with cutting-edge ideas. With so many entry points to connect with the customer, brands must be innovative yet disciplined; messages across channels need to surprise and delight, inform and entertain—these panelists will do just the same as they discuss their experiential marketing tactics:

• Taking bold, outside box steps while still maintaining brand identity
• Finding new channels for customer engagement and testing how a story plays on these channels
• Launching creative campaigns with consumer and audience feedback via qualitative and quantitative data
• Using the flagship store as a creative marketing channel and integrating digital campaigns
• Taking results back to the drawing board and collaborating internally for future success