Topic: The Creative Combination — Experiential, Innovative & Disciplined
The executives who oversee creative have the challenge of balancing brand with cutting-edge ideas. With so many entry points to connect with the customer, brands must be innovative yet disciplined; messages across channels need to surprise and delight, inform and entertain—these panelists will do just the same as they discuss their experiential marketing tactics:
- Taking bold, outside box steps while still maintaining brand identity
- Finding new channels for customer engagement and testing how a story plays on these channels
- Launching creative campaigns with consumer and audience feedback via qualitative and quantitative data
- Using the flagship store as a creative marketing channel and integrating digital campaigns
- Taking results back to the drawing board and collaborating internally for future success
Featured Panelists:
- Allon Caidar, CEO & Founder, TVPage
- Catherine Mouttet, Creative Director, David’s Bridal
- Ryan Marfone, Creative Director, The Home Depot
- Charlene Benson, Creative Director, KOMAR Brands
- Suzi Jones, Heads of Brand Creative, Warby Parker
TVPage is located in the middle of the exhibit floor @The Gaming Lounge #409
