Published: July 14, 2017

Amazon Prime Day – 53M Americans Made A Purchase

As excited as consumers were with the deals they got on Prime Day, I think it’s a safe to say that Jeff Bezos was the real winner! The following stats are from an exclusive report published by Internet Retailer.

Together, Internet Retailer & Bizrate Insights surveyed 1,393 U.S. online shoppers a day after Prime Day. Here’s what they found:

21.8% (53 million out of 244 million) of online shoppers made an Amazon purchase on Prime Day

  • Nearly a quarter of all online shoppers bought something from Amazon on Prime Day. Now also consider that only Prime Members received access to these special deals and the full scope of Amazon’s dominance starts to come into focus.

41% of the survey respondents who visited Amazon.com made purchases

  • Amazon already sets the pace in eCommerce with a yearly average 15% conversion rate (compared to the industry standard 3-4%), which they managed to more than double.

Majority of Prime Day customers spend $21 – $50

  • Amazon’s typical average order value is about $75, making this the lone negative of their annual holiday. However, with the number of orders they received, I doubt they’re losing any sleep over the lower AOV.

To read the full article, head over to Internet Retailer.