Influencer Video Marketing
Video Commerce Application
The Video Commerce Cloud (VCC) enables influencer video marketing that leverages both existing affiliate marketing platforms and valuable video data intelligence to automatically match products to videos and output the highest converting shoppable video experiences on your website and social channels.
The Influencer is invited by the Retailer on the Video Commerce Cloud. It takes minutes for an Influencer to ingest an affiliate marketing product feed from any affiliate marketing platform such as CJ, Share-a-Sale, Rakuten, or Pepperjam. The Influencer then uploads and tags videos with products using recommended matches from the VCC.
Shoppable video can now be posted by the Influencer to the various social networks directly from the VCC self-service dashboard, driving new clicks to the Retailer's product pages from the Influencer's social audience.
Shoppable video can also be shared to the Retailer from the VCC enabling the Retailer to publish Video Commerce Web Experiences to its website directly from the VCC. The Retailer generates new Video Audiences and re-markets to these audiences with advertising campaigns that leverage the VCC to serve the highest-converting shoppable video ads (see Facebook Video Commerce Ad Campaigns).
How It Works
23% of users who engage with video commerce ads on Facebook click on a related product offer
This data was derived from a study ran by TVPage across multiple clients in different verticals during a 6-month period. On average, 23% of consumers who engaged with the video ad clicked on one or more related product offers.