The unexpected way home decor brands attract new customers

Despite the world slowly reopening, many consumers still spend a large portion of their time at home.  Over the past two years, there’s been a spike in home decor sales – and much of this boom can be attributed to fashion influencers. In fact, Fashionista explored the crossover of fashion bloggers turned interior design influencers.  … Read more

Strategies to leverage user generated content in your influencer marketing

Did you know that user generated content (UGC) influences 79 percent of web users’ purchasing decisions? That’s because social proof is incredibly persuasive – we trust our friends, family, and peers more than traditional media and advertising. Social proof helps consumers feel more confident making decisions – particularly purchasing decisions. For example, some of the … Read more

Are Aged 5-12 kids your demographic? Try influencer marketing.

Until the dawn of the internet, most brands with children between 5-12 as their primary demographic had limited direct marketing opportunities – often relying on expensive TV commercials or drive-time radio ads to get their products in front of children.  Due to increased freedom—as well as access to smartphones and easy-to-use payment applications—children today are … Read more

Why celebs are out & content creators are in for today’s advertisers

In the 1950s and 1960s, slick, glossy, celebrity-driven promotions grew in popularity – and it stayed this way until the rise of social media in the early 21st century. These days, social media influencers have risen as the primary catalysts for ecommerce – leading to an uptick in profits for companies partnering with authentic, relatable … Read more

How influencers helped save sports during the pandemic

In the height of the pandemic, professional sports teams and brands associated with them had to get creative to connect with their fans – and keep revenue flowing. Imagine the lost revenue that comes with a game played in an empty stadium. Not only is in-venue revenue nonexistent, but also the corporate brands that pay … Read more

Why top outdoor brands use influencer marketing to diversify audiences

The latest marketing trend for outdoor brands is using influencer marketing to diversify their audiences. In the outdoor world, consumers often want to know the best brands and products to use for various activities, from hiking boot recommendations to must-have climbing gear and everything in between. Partnering with the right influencers can mean turning one-to-one … Read more

The future of beauty brands: connection, commerce & community

Beauty brands have never been more diverse than presently. There are products, treatments, and solutions for just about every niche: from eco-friendly and vegan to demographically specific options. And while the beauty industry will continue to niche down and serve even more niches, the global future of beauty brand success comes down to “The 3 … Read more

Hot influencer marketing tips from top beauty brands

The relationship between influencers and brands has revolutionized the beauty industry – and led to some major upticks in revenue for big and small companies alike.  Beauty brands are now spending up to 50% of their digital budgets on livestream content, according to Audrey Depraeter-Montacel, global beauty lead at Accenture. That’s an astonishing leap in … Read more

Simple hacks to get started with influencer marketing right now

Right now online retailers are seeing incredible profits thanks to simple technology geared to amplify sales – and enable nimble marketing. But did you know that a large part of the success of online shopping in the past few years is due in part to influencer marketing, specifically? According to Shopify, “influencer marketing is expected … Read more

How to use micro-influencers to grow your brand in 2022

One of the most common stumbling blocks for brands new to influencer marketing is thinking the only way to see a real impact is by working with expensive celebrities and social media stars with millions of followers. The fact is, for many brands and organizations, micro-influencers are the ones driving the greatest ROI and building … Read more