Grow your Brand & Strengthen your Organization with Brand Ambassadors

Brand ambassador programs are growing in popularity. Whether you work for a startup, an established enterprise, partnering with brand ambassadors may be the perfect strategy to help your organization better connect with its target audience and generate additional revenue. In this white paper, we’ll explore: The purpose of ambassador programs The kind of organizations that … Read more

How the Online Salesperson is Reshaping Traditional Retail Sales

Retail sales have been radically altered by the internet and the rise of e-commerce. Today, most people prefer to buy products from digital storefronts rather than physical shops. This change in consumer habits has turned the retail sales associate profession, once a viable, long-term career, into a largely undesirable position. However, modern technology and the … Read more

5 reasons to use micro-influencers to boost eCommerce sales

The high competition in the eCommerce industry has driven many professionals to resort to multiple marketing strategies to attract customers attention and increase sales. One of the most prominent trends in the marketing industry right now is influencer marketing. While top influencers are often inaccessible and too expensive for smaller brands, micro-influencers can easily become a part … Read more

The Video SEO Opportunity

Google states that “every video should have a dedicated video play page” in order to generate a corresponding search result on your site for that video. It’s no secret anymore that by leveraging video in the world of commerce, the most dynamic and engaging type of content available, with the right SEO strategy in place, … Read more

Redefining the Customer Experience with Video Commerce

This white paper takes a look at Video Commerce and the opportunity it presents to retailers. The paper will describe how a retailer can create and execute an effective and comprehensive Video Commerce Strategy, leveraging both TVPage and Oracle Commerce Cloud. The Video Commerce Opportunity Video commerce is the process of using video to influence the sale of … Read more

Selling Your Products With User-Generated Video Content

In a recent nine-minute YouTube video, self-proclaimed beauty expert “Lizzy” tells her viewers that she doesn’t get a lot of sleep because she’s “so busy”. Interested in hiding the dark circles and bags under her eyes, she tries out Maybelline Fit Me Matte + Poreless “It completely transforms [my skin],” she says, applying the foundation with a brush. … Read more