San Diego, Calif. – March 22, 2017 -- Creatable (www.creatable.io), the leading provider of cloud-based video commerce technologies, announced today that Greg Silverman has joined as a strategic investor as part of Creatable’s recent $3M round of funding. Mr. Silverman, who until recently served as President of Warner Bros. Pictures, will help drive Creatable’s expansion to the world of digital media. This follows the recent launch of the Creatable Video Commerce Exchange, a new offering for digital media publishers that enables the monetization of video content through public and private merchant sponsorships. “We’re thrilled to have Greg join us”, noted Allon Caidar, CEO of Creatable. “His knowledge and industry experience is a tremendous benefit to the company”.“I’m excited to be involved with Creatable. Their innovative multi-device, omni-channel video commerce technology will play a critical role in the growth of the digital media industry and fuel the revolutionary convergence of content and commerce,” said Mr. Silverman.During his tenure at Warner Bros., Mr. Silverman oversaw some of the most popular and profitable movies, including “The Dark Knight” trilogy, “The Hangover” trilogy, “Inception,” “Interstellar,” “The Lego Movie” and highly successful “Lego Batman Movie”, which debuted recently. Mr. Silverman also oversaw the revitalized DC franchise titles “Man of Steel,” “Batman v Superman: Dawn of Justice,” “Suicide Squad” and next year’s “Wonder Woman”.About CreatableOne of the main challenges for merchants and publishers today is how they will generate the double-digit growth they need to compete in a highly competitive online marketplace. Consumers have an 8.25 second attention span, and spend over 5 hours/day watching video. Today, video consumption and shopping occur on the same device, yet merchants and publishers have no effective way to capitalize on the powerful, untapped video medium. Creatable solves this problem with its Video CMS that empowers merchants and publishers to source, publish and monetize Video Commerce Experiences at scale.Creatable is headquartered in San Diego, California. The Creatable Video Commerce Cloud is leading the industry and setting the standard for how consumers interact and shop with video across merchant and digital media properties.
