Ambassador Video Marketing
Video Commerce Cloud
Enable ambassadors and influencers to share shoppable video links to social, driving new traffic and sales. The VCC enables you to launch and run a branded ambassador video marketing program and manages commission payout to your ambassadors. You can include all brand ambassadors in your program (both employees and influencers).
Ambassadors (both employees and influencers) are invited to create their own account, upload videos, match products, and post to their social audiences.
Ambassadors browse a pre-populated product catalog ingested from your eCommerce store, products can be searched or navigated by category. The Ambassador then uploads and tags videos with products using the TVP AI-assisted product matching system.
Shoppable video links are then posted by the ambassador to the social directly from the VCC self-service dashboard, driving new engagement and clicks to your product pages from a new social audience.
High-performing ambassador video content can also be repurposed to fuel your website's category pages and product pages dynamically, with from our video recommendation engine.
23% of users who engage with video commerce ads on Facebook click on a related product offer
This data was derived from a study ran by TVPage across multiple clients in different verticals during a 6-month period. On average, 23% of consumers who engaged with the video ad clicked on one or more related product offers.