Analytics

Video Commerce Cloud

Overview

Analyze the behavior of your high valued video visitors with TVP Video Commerce Analytics. Our analytics dashboard provides detailed video engagement and conversion metrics that offer invaluable insights into how video visitors perform throughout the customer journey. This data is used to optimize video production and sourcing strategies, and fuel Video Commerce Experiences on your site (and marketing campaigns) with the highest-performing shoppable video assets as a key input into the Video Recommendation Engine.

Generate and discover valuable Video Audiences by following what your customers love to watch, monitoring conversion rates and average order values on a per-audience basis. Establish the video experience for your customers that truly moves the needle and takes the guess work out of the equation.

Features

  • Realtime Analytics Dashboard
  • Monitor Revenue per View
  • Follow Conversion Rate Lift
  • Follow AOV Lift
  • Discover Highest-Engaging Video Assets
  • Integrated with Google Analytics, Adobe Analytics
  • Integrated with Tealium, Ensighten and Google Tag Manager

Applications

  • Web Experiences
  • Mobile Apps
  • Email Marketing
  • Facebook Ad Campaigns
  • Publisher Ad Campaigns
  • Digital Signage
 

 

platform overview