Analytics

Video Commerce Cloud

Overview

Analyze the behavior of your video visitors and optimize your experiences with the highest performing video content. Our analytics dashboard provides detailed video engagement and conversion metrics that give new insights into how video performs as part of the customer journey. This data can be used to optimize your video production strategy as well as test different types of content to see what performs best for your business.

Features

  • Realtime Analytics Dashboard
  • Video Conversion Rate
  • Video Average Order Value
  • Video View-through Rates
  • Video Click-through Rates
  • Measure & Optimize Video Sales Lift
  • Integrated with Google Analytics, Adobe Analytics
  • Integrated with Tealium, Ensighten and Google Tag Manager

Applications

  • Web Experiences
  • Mobiles Apps
  • Email Marketing
  • Facebook Ad Campaigns
  • Publisher Ad Campaigns
  • Digital Signage
 

 

platform overview