Video Audiences

Video Commerce Cloud

Overview

Segment, monitor, and re-market to your visitor base at an entirely new level by following their content viewing habits.

Significantly higher intent-to-purchase (and a correspondingly higher conversion rate) is discovered, and validated, with deep content consumption behavior.

Learn and target interest groups determined by actual content consumption, not simply pages visited. Deploy unique branded re-marketing strategies that leverage the right assets, proven to work with each designated video audience.

Utilize audience data as an additional parameter to dynamically deliver relevant content to site visitors as they browse.

Features

  • Context-based audience generation
  • Attribute-based audience generation
  • Metric-based audience generation
  • Audience segmentation
  • Unlimited Audiences
  • Leverage data for Facebook Video Commerce Remarketing

Applications

  • Web Experiences
  • Mobile Apps
  • Video Site Search
  • Email Marketing
  • Influencer Video Marketing
  • Video SEO
  • Facebook Ad Campaigns
  • Publisher Ad Campaigns
  • Digital Signage
 

 

platform overview