Campaign Manager

Video Commerce Cloud

Overview

The VCC Campaign Manager enables you to run Video Commerce advertising campaigns across multiple media properties, including Facebook, Ad Exchanges and Digital Publishers.

Video Commerce Ad Campaigns leverage the VCC Recommendation Engine, Matching Engine and Dynamic Performance Testing capabilities to programmatically serve the highest performing content.

Target users contextually and re-market to first-party video audiences by leveraging video-viewing preference data, collected from your video commerce gallery and widget experiences.

Features

  • Facebook Video Commerce remarketing
  • Acquire high-valued video visits with native video commerce ads
  • Run premium, highly targeted publisher campaigns
  • Leverage platform-generated business intelligence to increase ROAS (Return On Ad Spend)

Applications

  • Facebook Ad Campaigns
  • Publisher Ad Campaigns
 

 

platform overview