Campaign Manager

Video Commerce Cloud

Overview

The VCC Campaign Manager enables you to run Video Commerce campaigns across multiple properties. Supported campaigns include On-Site Personalization campaigns, Facebook Shoppable Video Ads, and Digital Publisher campaigns. Re-target video-viewers with highest-converting shoppable videos that cater to their viewing habits across your site and core marketing channels.

Video Commerce Ad Campaigns leverage the VCC Video Recommendation EngineMatching Engine and Dynamic Performance Testing capabilities to programmatically serve the highest performing content.

Target users contextually and re-market to first-party video audiences by leveraging video-viewing preference data, collected from your extensive Video Commerce Web Experiences and Video Audiences.

Features

  • On-Site Video Personalization Campaigns
  • Facebook Shoppable Video Re-marketing
  • Premium Digital Publisher Campaigns
  • Leverage Video BI to increase Return On Ad Spend

Applications

  • Facebook Ad Campaigns
  • Publisher Ad Campaigns
 

 

platform overview