Dynamic Performance Testing
Video Commerce Cloud
Dynamic Performance Testing is a specific Recommendation Engine setting that will auto-surface newly approved relevant video content to ensure that it is tested for performance in real time. As video asset performance increases, highest performing assets are automatically surfaced more prominently by the VCC, always optimizing for the highest-converting shoppable video experience.
The technology can be further leveraged to test for the optimal order of shoppable products with every video asset in real time. The products that perform better with any particular video asset, are surfaced higher by the VCC giving your customer experience the optimal chance to convert to sales.