Dynamic Performance Testing

Video Commerce Cloud

Overview

Dynamic Performance Testing is a specific Recommendation Engine setting that will auto-surface newly approved relevant video content to ensure that it is tested for performance in real time. As video asset performance increases, highest performing assets are automatically surfaced more prominently by the VCC, always optimizing for the highest-converting shoppable video experience.

The technology can be further leveraged to test for the optimal order of shoppable products with every video asset in real time. The products that perform better with any particular video asset, are surfaced higher by the VCC giving your customer experience the optimal chance to convert to sales.

Features

  • Optimize for highest converting videos
  • Optimize for top-selling products
  • Optimize for product clicks and click-through rates
  • Optimize for video views and view-through rates
  • Dynamic asset rotation for full test coverage
  • Self-service configuration

Applications

  • Web Experiences
  • Mobile Apps
  • Email Marketing
  • Facebook Ad Campaigns
  • Publisher Ad Campaigns
  • Digital Signage
 

 

platform overview