Influencer & Social Marketing
Video Commerce Cloud
Syndicate shoppable video to any social platform with the VCC. The VCC also enables you to launch and run a branded influencer video affiliate marketing program by paying out commissions to Influencers. You can include all brand ambassadors in your program (both employees and influencers). The program leverages affiliate product links that are automatically matched to the ambassador videos on the platform.
Ambassadors (both employees and influencers) are invited to create their own account, upload videos, match products, and post to their social audiences.
The Ambassador browses a catalog driven by an affiliate marketing product feed ingested from any affiliate marketing network such as CJ, Share-a-Sale, Rakuten, or Pepperjam. The Ambassador then uploads and tags videos with products using the TVP AI-assisted Product Matching system.
Shoppable video is posted by the Ambassador to the various social networks directly from the VCC self-service dashboard, driving new clicks to your product pages from the Influencer's social audience.
Shoppable video from Ambassadors can also be repurposed to fuel your website's category pages and product pages dynamically, with VCC Recommendations.
23% of users who engage with video commerce ads on Facebook click on a related product offer
This data was derived from a study ran by TVPage across multiple clients in different verticals during a 6-month period. On average, 23% of consumers who engaged with the video ad clicked on one or more related product offers.