Video Recommendation Engine

Video Commerce Cloud

Overview

The VCC Recommendation Engine automatically determines which videos to deliver to each page on your site and marketing channels, driven by three possible inputs: (i) page context (pass any variable from the page/domain), (ii) personalization (taking into account video audience associations that may be applicable to every consumer; and (iii) conversion and/or engagement optimization (sorting the delivered videos by highest converting and/or engaging videos for page context and audience). In fact, you can utilize any dimension of analytics data within the VCC to surface the best suited video content at the right time to your consumers.

The VCC Video Recommendation Engine gives you the power you need to fuel a scalable video experience throughout your entire site and mix of advertising campaigns. In addition, apply Dynamic Performance Testing to your configurations in order to auto-test all videos and automatically shift weight to those assets that perform best.

Features

  • Recommended shoppable videos for homepage
  • Recommended shoppable videos for category page
  • Recommended shoppable video channels on your video gallery
  • Recommended matching videos for category page
  • Real-time context driven outputs
  • Real-time performance driven outputs
  • Real-time audience driven outputs
  • Machine-trained business intelligence

Applications

  • Web Experiences
  • Mobile Apps
  • Email Marketing
  • Facebook Ad Campaigns
  • Publisher Ad Campaigns
  • Digital Signage
 

 

platform overview