Welcome to the Social Commerce Cloud
Video SEO and Site Search
Today, an estimated 30% of search results on Google are video-specific. Consider the ROI from increasing your search traffic by up to 30%. The numbers are staggering. Moreover, watching video in the purchase funnel lifts your conversion rate by an average of 80%. Both figures above were determined from a study conducted by TVPage across all clients.
To achieve this, you must ensure that your site can surface video-centric pages that will compete with Youtube pages and other video-centric pages for search results. The primary benefit of publishing shoppable video pages is that every page receives a dedicated place to which Google can send traffic. In addition, you can rest assured that all matching product keywords for every video will be captured by Google as it indexes page metadata, ensuring comprehensive keyword coverage.
Such pages also become a natural way to support video search and all video-driven navigation on your site. As shoppers search for videos with related keywords, simply send them to the appropriate video for immediate engagement and conversion with related product offers.
As salespeople create a new page on your site with every video post, they share links to the pages across social, resulting in great SEO value. With TVPage, you are enabling the critical discoverability of your products on the web via content, catering to a consumer who simply prefers to engage with video today, at each and every opportunity.