Video Sourcing & Product Matching
Video Commerce Cloud
The VCC automatically discovers and surfaces earned and branded content recommendations for your products from across the web, increasing your product to video coverage with engaging social, lifestyle and informative content. Connect with Vendors and Influencers to generate increased content coverage. See Influencers & Social Marketing to learn how you you can extend your affiliate marketing program to drive traffic from employee and influencer social audiences with engaging shoppable video experiences. Create and manage a private content network directly from the VCC. Moderate all content directly and maintain all assets in cohesive stages with a simplified workflow. Empower your consumers with shoppable video.
The VCC Matching Engine automatically serves related products while your consumers watch any video on your site. Offers can be triggered at key moments and locations throughout the video. The VCC will adapt to your custom data taxonomy and attributes to generate the best video to product matches for your customer experience. The VCC Matching Engine will also generate recommendations of matching videos from across the web for every product you sell.
53% Increase in Conversion Rate from Video Commerce Experiences
This data was derived from a study ran by TVPage across multiple clients in different verticals during a 12-month period. On average, TVPage saw an increase of 53% when comparing conversion rates from video visits versus conversion rates from standard non-video visits.