Next week kicks off with a couple of major industry events, IBM Amplify 2017 and Shoptalk 2017! Held at the MGM Grand in Las Vegas, NV, IBM Amplify features an all-star line up of speakers including:
- Will Smith, Actor, Musician, Producer, and Philanthropist
- Debra Jensen, CIO, Charlotte Russe
- Mike Starkey, Vice President, IT Systems, Performance Bicycle
- Allon Caidar, CEO & Founder, TVPage, Inc.
- Mindy Grossman, Chief Executive Officer, HSN, Inc.
- Melanie Fox, Digital Engagement Leader, Ingersoll Rand
Over 250 Marketing, Commerce and Supply Chain tracks, Trends and Directions and Innovation Talks. Hear from real life IBM customers who have implemented cognitive solutions and who will share their success stories using the latest Watson Customer Engagement solutions.
Attending IBM Amplify?
Join us for a special breakout session where TVPage CEO, Allon Caidar will speak on the topic “Source, Publish and Monetize Shoppable Video as a Path to New Revenue“.
Time: 3/22/2017, 11:45am
Location: Engagement Theater 460, Session ID: 1650A, MGM Grand, Las Vegas, NV
One of the hottest 2017 trends will be the adoption of shoppable video. Consumers love video because it is entertaining and requires less effort than reading. “Video Commerce Experiences” give merchants more value from their video assets. Simply adding video to product pages can create a 200% to 400% increase in conversions. Video commerce experiences can be monetized through a private exchange, offering vendors the ability to promote videos and products on retail destinations, earning the merchant more co-op sponsorship. Technology advances have made concerns about production costs, content accessibility and other barriers a thing of the past. Video captures our attention and keeps us engaged in a way that text on a web page can’t.
If you’ll be at Shoptalk 2017, we’ll be there too! Interested in an on-site meeting to discuss a video strategy for 2017? Just email firstname.lastname@example.org and we can schedule a time to meet at the show!