News
December 4, 2017
TVPage Launches Facebook Video Re-marketing Capabilities for Brands and Retailers

TVP Video Audiences enable intelligent Facebook Video Re-Marketing Campaigns
SAN DIEGO, Dec. 4, 2017 -- TVPage, the leading provider of cloud-based interactive video commerce technology, today announced the launch of a new platform capability, Video Audiences, enabling brands and retailers to segment, follow, monitor, and re-market to visitors on their site by following content viewing habits. "Significantly higher-intention to purchase (and a correspondingly higher conversion rate) is discovered, and validated, with deep content consumption behavior," noted Matt Babineau, VP Product Marketing at TVPage. These valuable video audiences are then followed and retargeted on Facebook. With the TVP Video Commerce Cloud, advertisers are able to retarget viewers with interest-based shoppable video advertising, proven to significantly increase conversion and order values. Learn and target interest groups determined by actual content consumption, not just pages visited. Deploy unique branded re-marketing strategies that leverage the right assets, proven to work with each designated video audience. TVP Video Audience Retargeting can be achieved in three easy steps:- STEP 1: Create a Video Experience on your Site
- STEP 2: Build Video Audiences by following what people love to watch
- STEP 3: Retarget Video Audiences on Facebook and dynamically serve the highest converting videos for each audience with matching products leveraged through the video sidebar