Published: February 28, 2017

Video: Wrangling content at scale is a key to successful commerce

It’s no secret that content has become a key to successful commerce online.

Stephen Mello, vice president of strategy & offering management at IBM e-commerce, says the rise of content is no surprise. Within a few years, he said, 85 percent of customers’ interactions with brands won’t involve another person.

Content will be your ambassador and sales associate. Getting content right is increasingly becoming a key way to separate yourself from your competition.

Source: Bloomreach