August 4, 2020
Macy’s Expands Style Crew Ambassador Program to Fashionistas Nationwide
Calling all fashion lovers! Macy’s is expanding its exclusive online Style Crew ambassador program to trendsetters across the country. Launched with Macy’s employees in 2018, Style Crew is now open to anyone passionate about fashion and beauty. Macy’s Style Crew empowers style influencers to become brand ambassadors by creating and sharing authentic and engaging shoppable videos and images on personalized Video Storefronts on macys.com and across social media.
“We are thrilled to expand Macy’s Style Crew to the broader fashion and beauty community,” said Marc Mastronardi, chief stores officer at Macy’s. “Expanding our marquee e-commerce program will enable passionate content creators to grow their personal brands while providing Macy’s shoppers with a highly engaging online experience.”
As a curator of style, Macy’s is committed to offering the best brands, great value and latest and greatest in fashion, beauty and home. Style Crew allows style-obsessed, social-savvy shoppers to share their favorite looks and eye-catching ways to rock the latest trends through their own social media channels. Through Macy’s Style Crew, shoppers find best-in-class fashion and lifestyle inspiration to facilitate their own self-expression.
As ambassadors share content, customers can easily click to purchase products directly from their pages. Powered by TVPage, the Storefront app enables ambassadors to easily upload videos, match products and post to their social channels. To learn more on how to use the Storefront App, register for TVPage’s webinar here.
Macy’s is America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Macy's customers come to us for fashion, value and high-quality products. We are proud of our heritage and the unique role we play in American culture and tradition. We celebrate occasions big and small, and have created decades of memorable experiences through Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. With the collective support of our customers and colleagues, Macy's helps make a difference in every market we serve, supporting local and national charities through funding and volunteer service. With fashion, value and celebration as our guide, Macy’s makes life shine brighter for our customers, colleagues, and communities.
TVPage enables salespeople beyond the limitations of physical stores by activating ambassador storefronts on ecommerce sites, where they post shoppable content. Ambassadors drive traffic to their storefronts from their social audiences, generating new engagement and sales. Shoppable videos become discoverable on Google search. TVPage serves the entire experience, and directly reports on all sales. Ambassadors can earn a commission from their sales, paid directly on the app.