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Will influencer marketing work for your ecommerce brand?

Investing in influencer marketing as a brand initiative can feel risky. There are many variables involved in partnering...

How to find and recruit the perfect influencers for your brand – withou...

Influencer marketing is the fastest growing area of modern day marketing. But to make it work for your...

4 essential steps to find and connect with influencers in your brand ma...

Influencer marketing is a key element of any modern marketing mix, but it can be trickier than the...

3 reasons influencer marketing makes your brand more authentic and rela...

Influencers have taken over the way companies view marketing. In a recent Forbes article, Why Is Influencer...

5 rules for high-performing influencer marketing partnerships

Trust is a key element in the success of authentic influencer marketing partnerships. After all, that’s why it...

The #1 way to measure ROI on your influencer marketing campaigns

There are a lot of articles out there that talk about multiple ways to gauge ROI on influencer...

What does success look like in an influencer campaign?

Influencer marketing is a fast-growing part of many brands’ marketing mix, but success metrics have yet to become...

What the death of 3rd party cookies means for influencer marketing

Did you know that most influencer marketing campaigns rely on third-party tracking in determining ROI?

Is your influencer marketing strategy working?

You’ve probably already figured out that the influencer today is what the billboard was 15 years ago. If...

US Influencer Marketing Spend to Reach $4 Billion in 2022

Well, it looks like influencer marketing has a big future after all. According to eMarketer’s...

Not your boomer’s influencer: the rapidly evolving world of influencer ...

Influence is a three syllable word with a hundred definitions. Depending on the context and where, when, and...

Getting ready for consumer revenge shopping with Influencer marketing

Consumers across the globe have missed the in-person shopping experience. As restrictions are lifted and physical stores reopen,...

Hello, Content Creators. Silicon Valley’s Investors Want to Meet You.

Last summer, Tucker Schreiber, a 28-year-old co-founder of a start-up called Combo that was building a...

From Influencer To Empire: The Evolving Business Of The Creator Economy

The business of influence has always shaped the way we interact with the world. Historically, it permeated our...

How Will Brands Shape Their Influencer Marketing Strategy In Line with ...

Influencer marketing was worth $1.7 billion in 2016. This year, it is expected to reach $13.8 billion. That’s...

Social commerce broke through during the pandemic – and brands need to ...

As part of our deep dive into all things Mobile, Stephen Warrington, global vice-president of e-commerce and retail...

Is Social Commerce The Answer For Your Business?

In the modern e-commerce landscape, it’s increasingly necessary to build your brand so that you build an attachment...

How E-Commerce, M-Commerce and S-Commerce Are Setting New Customer Expe...

After 2020’s big shift to e-commerce and a year’s worth of rising expectations for customer experience (CX), what’s...
the future of ecommerce

How E-Commerce Fits into Retail’s Post-Pandemic Future

If we have learned one thing from the past year, it’s that things can change in an instant...
Social Commerce

Gen Z And The Rise Of Social Commerce

Gen Z refers to anyone who was born between 1997 and 2012. The oldest of...

9 Social Media Trends Marketers Should Watch in 2021

Over the past year, we've seen a shift in the way brands promote their products or...

12 Methods To Accurately Measure The ROI Of Influencer Marketing

While modern influencer marketing has the potential to expose a company’s offerings to a broader range of target...

The rise of influencer marketing and its effect on digital marketing

The digital age has created more savvy consumers, and the barrage of advertising on top of the plenitude...

Branded content, influencer marketing make up biggest slice of digital ...

Dive Brief: Marketers are putting 20% of their digital ad budgets into branded content...

21 Influencer Trends For 2021

With social media becoming such a prominent part of our daily lives, it’s no surprise we’ve seen a...

Top 3 digital trends in retail and why retailers should follow them

Consumers’ shopping behaviors have shifted for years toward e-commerce, but the Covid-19 pandemic and social distancing dramatically changed...

Why Shoppable Videos and Images Will Enhance Your E-commerce Strategy i...

There has never been a better time to boost consumer engagement with video marketing. In fact, a recent...

The Importance Of Influencer Marketing In The ‘New Normal’ ...

There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020...

Shopatainment: Video Shopping as Entertainment

We all shop for different reasons. We shop out of necessity and utility, of course. But for some...

Future of Retail Tech Emerging Landscape in Israel

The past decade has seen great shifts in consumer behavior enabled by digital tools. In the past year,...

Ad Tech Could Be the Next Internet Bubble

Matt Hanan, TVPage VP of Client Success voices his take on the article below about the state...

Video-Powered Virtual Storefronts Fuel The Next E-Commerce Boom

By: Susan Galer, Communications Director of SAP Global Communications According...

Influencers Are the Retailers of the 2020s

When influencers started appearing in street style photos and getting front row seats at Fashion Week in the early 2010s,...

TVPage brings Salespeople into Shopify E-Commerce Stores

New integration enables businesses powered by Shopify to launch virtual ambassador storefronts that...

TVPage Inserts Salespeople into E-Commerce Storefronts with Its Ambassa...

Leaders behind the collaboration, Allon Caidar, CEO of TVPage, and Inbar Yacoby, Program...

Selling From Home: Rethinking Sales Associates’ Roles in Light of COVID-19

By: Allon Caidar, CEO TVPageOriginal Source: Total Retail It’s no...

Share Your Bartending Expertise and Get Paid. Join ReserveBar’s Ambassa...

As we enter into unknown territory and a new virtual manifestation of reality, many brands are preparing for...

Influencers are Ads. Ambassadors are Salespeople.

By Allon Caidar, CEO & Co-Founder, TVPage  Influencer marketing is nothing new. It has been...

TVPage Brings Online Live Shopping Feature to Retail and Esports

Original Source: MarTech TVPage, the company that powers virtual brand...

Macy’s expands Style Crew ambassador program beyond its own emplo...

Original Article Source: MobileMarketing Macy’s employees in 2018, to anyone...

Macy’s Vastly Democratizes ‘Style Crew’ Influencer Program

Original Article Source: tubefilter Department store Macy’s has announced today a vast...

Macy’s Expands Style Crew Ambassador Program to Fashionistas Nationwide

Calling all fashion lovers! Macy’s is expanding its exclusive online Style Crew ambassador...

Macy’s Doubles Down on Social Commerce

Original Article Source: Glossy As beleaguered department stores search for...

Video Commerce Sales are up by 300% during COVID-19

Across all TVPage clients, ecommerce sales generated by video have increased by 300% since February 1, 2020. As...

Influencers’ currency has increased during Covid-19 crisis

Since the coronavirus outbreak changed daily life, events have been canceled, ad spending is down and, in the worst cases,...

Innovation in the Middle of Uncertainty: Where Are Retailers Really Hea...

"Although most brands have mastered the basics of personalization online, the ability to re-create the...

Stores are Empty. Get your Salespeople Online!

As the Coronavirus spreads, consumers are changing their behavior to protect themselves. In the US, state governments are...

Companies tap employees to spread a more ‘authentic’ message online.

"Macy's employees have shared more than 11,000 posts and 2,000 videos on social media since the program...

5 reasons to use micro-influencers to boost eCommerce sales

The high competition in the eCommerce industry has driven many professionals to resort to multiple marketing strategies to...

P&G, L’ORÉAL AND CLOROX LEAD THE NEW WAVE OF INFLUENCER MARKETING

Influencer marketing is fast moving from experiment to staple status in budgets. Just how large is still hard...