News

The unexpected way home decor brands attract new customers

Despite the world slowly reopening, many consumers still spend a large portion of their time at home. 

Strategies to leverage user generated content in your influencer marketing

Did you know that user generated content (UGC) influences 79 percent of web users’ purchasing decisions?

Are Aged 5-12 kids your demographic? Try influencer marketing.

Until the dawn of the internet, most brands with children between 5-12 as their primary demographic had limited...

Why celebs are out & content creators are in for today’s advertisers

In the 1950s and 1960s, slick, glossy, celebrity-driven promotions grew in popularity – and it stayed this way...

How influencers helped save sports during the pandemic

In the height of the pandemic, professional sports teams and brands associated with them had to get creative...

Why top outdoor brands use influencer marketing to diversify audiences

The latest marketing trend for outdoor brands is using influencer marketing to diversify their audiences.

The future of beauty brands: connection, commerce & community

Beauty brands have never been more diverse than presently. There are products, treatments, and solutions for just about...

Hot influencer marketing tips from top beauty brands

The relationship between influencers and brands has revolutionized the beauty industry – and led to some major upticks...

Simple hacks to get started with influencer marketing right now

Right now online retailers are seeing incredible profits thanks to simple technology geared to amplify sales – and...

How to use micro-influencers to grow your brand in 2022

One of the most common stumbling blocks for brands new to influencer marketing is thinking the only way...

3 Steps to Build Your 2022 Influencer Marketing Strategy

By now, you’ve probably figured out that a crucial channel for your brand’s marketing spend is the influencer...

3 reasons to use creators in your 2022 marketing mix

As a marketer, the end of the year is when you’re reviewing what worked well for your business...

Find your perfect brand based on your unique influencer style

As a creator, you have so many opportunities to partner with brands for collaborations and campaigns… but how...

How to get an influencer to choose your brand

When it comes to influencer marketing, in many cases, it’s up to the brand to go after the...

Last-minute influencer marketing campaign ideas for ecommerce brands

If you’re a little behind in pulling together your influencer marketing strategy for the holidays, don't worry. 

3 ways to leverage influencer marketing for last-minute holiday campaigns

Can you believe it’s that time of year again? Just when you feel like you’ve completed your Q3...

The most overlooked way to get more ROI out of your influencer marketing

Consistently, industry studies show influencers inspire a high level of trust thanks to their authentic approach to communication...

Will influencer marketing work for your ecommerce brand?

Investing in influencer marketing as a brand initiative can feel risky. There are many variables involved in partnering...

How to find and recruit the perfect influencers for your brand – withou...

Influencer marketing is the fastest growing area of modern day marketing. But to make it work for your...

4 essential steps to find and connect with influencers in your brand ma...

Influencer marketing is a key element of any modern marketing mix, but it can be trickier than the...

3 reasons influencer marketing makes your brand more authentic and rela...

Influencers have taken over the way companies view marketing. In a recent Forbes article, Why Is Influencer...

5 rules for high-performing influencer marketing partnerships

Trust is a key element in the success of authentic influencer marketing partnerships. After all, that’s why it...

The #1 way to measure ROI on your influencer marketing campaigns

There are a lot of articles out there that talk about multiple ways to gauge ROI on influencer...

What does success look like in an influencer campaign?

Influencer marketing is a fast-growing part of many brands’ marketing mix, but success metrics have yet to become...

What the death of 3rd party cookies means for influencer marketing

Did you know that most influencer marketing campaigns rely on third-party tracking in determining ROI?

Is your influencer marketing strategy working?

You’ve probably already figured out that the influencer today is what the billboard was 15 years ago. If...

US Influencer Marketing Spend to Reach $4 Billion in 2022

Well, it looks like influencer marketing has a big future after all. According to eMarketer’s...

Not your boomer’s influencer: the rapidly evolving world of influencer ...

Influence is a three syllable word with a hundred definitions. Depending on the context and where, when, and...

Getting ready for consumer revenge shopping with Influencer marketing

Consumers across the globe have missed the in-person shopping experience. As restrictions are lifted and physical stores reopen,...

Hello, Content Creators. Silicon Valley’s Investors Want to Meet You.

Last summer, Tucker Schreiber, a 28-year-old co-founder of a start-up called Combo that was building a...

From Influencer To Empire: The Evolving Business Of The Creator Economy

The business of influence has always shaped the way we interact with the world. Historically, it permeated our...

How Will Brands Shape Their Influencer Marketing Strategy In Line with ...

Influencer marketing was worth $1.7 billion in 2016. This year, it is expected to reach $13.8 billion. That’s...

Social commerce broke through during the pandemic – and brands need to ...

As part of our deep dive into all things Mobile, Stephen Warrington, global vice-president of e-commerce and retail...

Is Social Commerce The Answer For Your Business?

In the modern e-commerce landscape, it’s increasingly necessary to build your brand so that you build an attachment...

How E-Commerce, M-Commerce and S-Commerce Are Setting New Customer Expe...

After 2020’s big shift to e-commerce and a year’s worth of rising expectations for customer experience (CX), what’s...
the future of ecommerce

How E-Commerce Fits into Retail’s Post-Pandemic Future

If we have learned one thing from the past year, it’s that things can change in an instant...
Social Commerce

Gen Z And The Rise Of Social Commerce

Gen Z refers to anyone who was born between 1997 and 2012. The oldest of...

9 Social Media Trends Marketers Should Watch in 2021

Over the past year, we've seen a shift in the way brands promote their products or...

12 Methods To Accurately Measure The ROI Of Influencer Marketing

While modern influencer marketing has the potential to expose a company’s offerings to a broader range of target...

The rise of influencer marketing and its effect on digital marketing

The digital age has created more savvy consumers, and the barrage of advertising on top of the plenitude...

Branded content, influencer marketing make up biggest slice of digital ...

Dive Brief: Marketers are putting 20% of their digital ad budgets into branded content...

21 Influencer Trends For 2021

With social media becoming such a prominent part of our daily lives, it’s no surprise we’ve seen a...

Top 3 digital trends in retail and why retailers should follow them

Consumers’ shopping behaviors have shifted for years toward e-commerce, but the Covid-19 pandemic and social distancing dramatically changed...

Why Shoppable Videos and Images Will Enhance Your E-commerce Strategy i...

There has never been a better time to boost consumer engagement with video marketing. In fact, a recent...

The Importance Of Influencer Marketing In The ‘New Normal’ ...

There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020...

Shopatainment: Video Shopping as Entertainment

We all shop for different reasons. We shop out of necessity and utility, of course. But for some...

Future of Retail Tech Emerging Landscape in Israel

The past decade has seen great shifts in consumer behavior enabled by digital tools. In the past year,...

Ad Tech Could Be the Next Internet Bubble

Matt Hanan, TVPage VP of Client Success voices his take on the article below about the state...

Video-Powered Virtual Storefronts Fuel The Next E-Commerce Boom

By: Susan Galer, Communications Director of SAP Global Communications According...

Influencers Are the Retailers of the 2020s

When influencers started appearing in street style photos and getting front row seats at Fashion Week in the early 2010s,...